Welcome to the new standard in nail polish

custom shades created for you, by you

We stand with women everywhere on their journey to find safe nail polish they can trust in shades that represent them.


healthy, gorgeous nails

without sacrificing your health or personal style

Our method is a formula for success.

Custom shades

Design your shade, formula and finish from over 1000 combinations

Safe + non-toxic

100% Vegan, Cruelty-free, 10-free & responsibly sourced ingredients

easy to use formulas

You don't need to be an expert and we guide you step by step!